commercial spatial design

we construct environments that exist to be experienced.

not decorated, not exhibited.
presence over ornament.
intent over trend.

each installation is built around narrative, material, movement and sightline; ensuring the brand sits within a controlled, immersive world rather than simply being displayed.

from product launches to couture presentations, we create environments that command attention and translate across photography, film and guest experience.

Three bottles of Penderyn whisky surrounded by small vases with dried flowers on a white surface.

spatial design not decoration

strawberry maple operates as a spatial design studio for brands.

sometimes the product moves.
sometimes it cannot.

in both cases, we construct the environment around it; architecturally, visually and strategically, so the brand is experienced rather than observed.

we consider:
material relevance.
brand tone and positioning.
customer touch-points.
guest flow and circulation.
camera angles and content capture.
arrival impact and departure memory.

every environment is built to support the product, never compete with it.

what we design

Elegant event space with a long table set with flowers, candles, and gold accents, brick walls with warm lighting, a chandelier, a neon sign reading 'Cîroc', and a woman preparing drinks in the background.

large-scale, immersive installations for product launches, press events and experiential activations.

typically £10,000+ depending on scale and production complexity.

brand environments

A welcome sign for an evening event celebrating Welsh excellence, with the logo of the Culinary Association of Wales, surrounded by floral arrangements in vases, set on a brick wall and wooden frame.

controlled spatial builds for photo and video capture.
specifically for campaign imagery, social content, lookbooks.

typically £2,500–£8,000 depending on scope.

campaign sets

A bottle of King Arthur premium gin, a smaller bottle of King Arthur gin, a cocktail glass with a lemon slice and rosemary sprig, another glass with lemon slice, lemon slices, black peppercorns, and a sprig of rosemary.

focused spatial framing for individual products or limited runs — often for digital campaigns or social-first launches.

scope dependent.

framing & product moments